The marketplace is flooded with scammers, imposters, and bad actors who thrive by exploiting athletes, actors, and musicians operating across all levels – students as well as professionals- and their families, in all sorts of unique ways. Bad actors and players come in all forms and from all angles – large organizations, agents, endorsement deals, licensing terms, talent reps, friends, peers, and even family members.
We are a team of journalists, researchers, educators, lawyers, brand managers, and consumer protection advocates who have been on the “exploited” end a few times, and have worked with thousands of business owners and professionals who were easy targets as well. These experiences inspired us to pursue law, finance, tax, branding, IP, marketing, technology, AI, research, and journalism. Now, we conduct research, publish mythbusting content, and run education and consumer protection magazines – like this one: Become The Business™.
Our motto was inspired by a line by Jayz on how he’s not a businessman, but a business, man. Our goal is to help you become the “business” and gain total control of your name, image, likeness, brand, IP, income, business, investments, wealth, and ideas, with total confidence and clarity. We hope you leave inspired and “become the business”™ as you navigate these topics with us.
~ Editorial and Research Team
Sid Peddinti, Esq.
Michael Pana
Hussain Ladi Saka
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Becoming the business has to do with controlling your IP from all sides. We will help you with that.
What is intellectual property and why you should learn about it before anything else.
For instance, whether you are producing music, videos, or content, the process of creating it and the output may or may not be yours. Understanding who owns those rights determines everything. The setting, the resources used, the implied terms, the written and signed contracts, the parties who registered specific terms, names, or concepts – those minor details matter.
If you are a student or pro-athlete, you are a walking brand, separate from the output – your performance. Brand endorsements, deals, sponsorships, NIL rights, branding rights, resources used, conditions under which you were able to play and perform, the terms signed, licensing conditions, royalties – those are a few examples that can make or break your ability to monetize, for lack of a better term, you.
We dive deep into how upcoming and professional actors, musicians, and athletes can own and control their IP from the get-go.
Real stories.
Real disasters.
Real solutions.
Extracted and collected from surveys and interviews.
Cases, codes, and scams researched on IRS, DOJ, FTC, FBI, and other sites.
Content produced and published by humans and Hybrid AI-IP bots.
become the business magazine™ 